The Business of Ergonomics Podcast

You'll Want to Avoid This When Pricing Your Services

how to sell and market ergonomics May 25, 2023
Avoid this mistake when pricing
 

You provide a high-quality service, and you have the skills and expertise, but you’re still not making enough money. Does this sound like you? One reason this could be happening is that you’re not charging enough for your services.

When it comes to pricing your ergonomic services, it can be tempting to charge lower fees to win more business. However, by setting your price too low, you’re under-valuing what your time, knowledge, and skills are actually worth. Additionally, if you're not making enough money to cover your expenses and earn enough profit, it’s hard to create a sustainable business that allows you to continue offering high-quality services to your clients. Lowering your rates can also harm the ergonomics industry. When you underprice your services, your client might think that it’s the same case for everyone as well, making it difficult for other Ergonomics Consultants to make a fair living. As ergonomic service providers, we bring a unique set of skills and expertise to the table, so don’t underestimate your value. 

Pricing your services accurately is key to running a successful ergo consulting business. So in this new episode, I’ll break down the things you need to know when it comes to pricing your services and dive into some actionable strategies that’ll help you charge higher rates for your services and achieve your business goals. 

Listen to this episode and learn:

→ [05:37] - Why are so many ergonomic consultants under charge for their services

→ [07:35] - Factors to consider when pricing your services

→ [09:45] - How to price your ergo services when you’re new

→ [11:10 ]- What’s the best pricing strategy for your ergonomic services?

→ [14:09] - How to determine your hourly rate

Check out the full episode here.

What’s Next?

If you’d like additional support in determining your pricing, I think you’ll find the Accelerate program really useful. This is your go-to program to get started with marketing your ergonomics services and get to where you want to be. The Accelerate is created specifically for ergonomic service providers and provides everything you need in your business. You’ll learn strategies for finding more clients and we have heaps of support to help you focus on executing your assessments and marketing plan. We're opening the enrollment at the end of June 2023. Make sure to sign up for the waitlist now so you’ll be notified when enrollment opens.

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